Keywords Unveiled: The Cornerstone of SEO Strategy

Chapter 3 Unit 1: Importance of Keywords

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Before we dive into the details of how to conduct keyword research & apply keyword data to optimize your website content, let’s first understand why keywords are so important for SEO & how they affect your search rankings.

“Keywords are the words & phrases that users type into search engines to find what they are looking for. They are also the words & phrases that you want your website to rank for in the search results, so that users can find your website when they search for those keywords.”

So, let’s get started & learn about the importance of keywords for SEO!

1. Keywords as the Foundation of SEO

1.1 Defining Keywords

In short, when you and I need something, what we type in the search engine are actually keywords.

Keywords are specific words or phrases that users input into search engines when looking for information, products, or services. They act as the connecting link between search engine users & relevant websites.

1.2 The Role of Keywords in SEO

Search engines cannot understand language the way we humans understand language. Keywords serve as the foundation of SEO. They enable search engines to understand the content of web pages & match them with relevant search queries.

By strategically incorporating keywords into a website’s content, meta tags, & other elements, website owners provide search engines with valuable signals about the nature & relevance of their websites.

2. Targeting Relevant Traffic

2.1 Importance of Targeting

Targeting relevant traffic is crucial for the success of any online business. By conducting thorough keyword research, website owners gain insights into the language, phrases, & terms used by their target audience when searching for products or information related to their industry.

2.2 Attracting the Right Audience

Optimizing a website’s content with targeted keywords increases the chances of appearing in search results for relevant queries. This, in turn, attracts users who are more likely to convert into customers or engage with the website’s content.

Consider this: You have an e-commerce store selling handcrafted pottery. You identify your prospective customers as decor enthusiasts and DIY hobbyists. Your keyword research reveals they often search terms like “artisanal pottery,” “handcrafted ceramics,” or “unique stoneware.” Incorporating these keywords into your website can boost your visibility in search results, driving more targeted traffic, and, in turn, higher sales. This illustrates the power of effective targeting and understanding your customer’s language.

3. Enhanced Organic Rankings

3.1 Relevance and Authority

Search engines evaluate the relevance & authority of web pages based on various factors, including the presence & usage of keywords. By optimizing website content with relevant keywords, website owners improve their websites’ chances of ranking higher in search results for those specific terms.

3.2 Increased Visibility and Credibility

Higher rankings lead to increased visibility & credibility for websites. When a website appears prominently in search results for relevant queries, users are more likely to click through & visit the site.

This increased visibility establishes the website as a trusted source of information, products, or services.

4. Increased Website Traffic and Conversions

4.1 Driving Targeted Traffic

A well-executed keyword strategy can drive a consistent stream of highly targeted traffic to a website. When a website appears prominently in search results for relevant queries, users are more likely to click through & visit the site.

4.2 Improving Conversion Rates

Increased website traffic provides an opportunity to showcase products, services, or content, leading to higher conversion rates. By attracting users who are specifically searching for what the website offers, the likelihood of conversions & achieving business goals is significantly enhanced.

5. Understanding User Intent and Behavior

5.1 Insights into User Needs

Keywords offer valuable insights into user intent & behavior. Analyzing the search queries users employ provides a deeper understanding of their needs, desires, & pain points.

5.2 Creating Relevant and Valuable Content

Understanding user intent allows website owners to create content that aligns with user needs. By providing relevant & valuable information that fulfills user search queries, websites can enhance user experience, increase engagement, & build trust & loyalty with their audience.

6. Competitive Edge

6.1 Differentiation from Competitors

Leveraging keywords smartly can give you a unique advantage in the online world. If you target keywords your competitors have missed, your website can gain more visibility in search results.

For instance, consider “Steve’s Sustainable Sneakers,” a small eco-friendly shoe brand. Big brands often missed out on niche keywords about sustainability. Steve’s team identified these overlooked keywords like “sustainable sneakers” and “eco-friendly athletic shoes.”

By optimizing their content around these keywords, they started to rank higher in search results. This boosted their web traffic and brand visibility, effectively standing out in the digital space.

6.2 Establishing Industry Authority

A robust keyword strategy is like a beacon that draws users towards a website. Imagine a cooking blog that frequently shows up when you search for vegan recipes or grilling tips.

Over time, this consistency helps it gain your trust, making it your go-to resource. In the same way, by consistently appearing in relevant search results, any website can establish itself as an industry leader, just like a favorite bookstore that readers trust and visit first in a city full of bookshops.

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Topic 1: Long and Short Tail Keywords

When it comes to keyword optimization, understanding the difference between long & short tail keywords is essential.

In this article, we will delve into the intricacies of long & short tail keywords, exploring their significance & how they contribute to a comprehensive keyword strategy.

Introduction to Long and Short Tail Keywords

Keywords can be categorized into two main types: long tail & short tail keywords. Each type serves a unique purpose in optimizing a website’s visibility & targeting specific user intent.

Let’s explore these types in detail:

Long Tail Keywords

Long tail keywords, as the name implies, are longer & more specific phrases comprising three or more words. These keywords are highly focused & reflect the specific intent of users. Examples of long tail keywords include “best running shoes for women,” “digital marketing strategies for small businesses,” or “local SEO services in New York City.”

While long tail keywords generally have lower search volumes compared to short tail keywords, they often bring higher conversion rates. This is because long tail keywords provide a better understanding of user intent, allowing websites to attract more targeted traffic that is closer to the point of making a purchase or seeking specific information.

Short Tail Keywords

Short tail keywords, also known as head keywords or broad keywords, consist of one to three words but definitely not more than 3 words & are highly generic in nature. They often have high search volumes & intense competition. Examples of short tail keywords include “shoes,” “digital marketing,” or “SEO services.”

Short tail keywords are broader in scope & tend to have a larger search volume. However, they are also more challenging to rank for due to the increased competition. Websites targeting short tail keywords typically face greater difficulty in achieving top rankings on search engine results pages (SERPs).

The Importance of Long and Short Tail Keywords

Both long & short tail keywords hold significance in a comprehensive keyword strategy. Let’s explore their individual importance:

Short Tail Keywords: Casting a Wider Net

Imagine you’re running an online store for custom t-shirts. Using short tail keywords like “t-shirts” or “custom shirts” can enhance your visibility, reaching a broader audience and boosting your brand recognition. In the initial stages of your SEO strategy, such broad keywords are crucial as they attract a large pool of potential customers.

However, the competition for these keywords is high and ranking can be challenging. Success in this area can boost your organic traffic and brand exposure. Yet, despite increased website traffic, not all visitors may convert into customers as these keywords attract a diverse range of users with varying intentions. Therefore, while short tail keywords can broaden your reach, they might not always lead to high sales conversions.

Long Tail Keywords: Precision Targeting

Long tail keywords offer precision targeting & a higher likelihood of conversion. By incorporating specific phrases & user intent, websites can better align their content with what users are searching for. This alignment creates a more personalized user experience & improves the chances of converting visitors into customers.

Furthermore, long tail keywords often have less competition, making it easier for websites to achieve higher rankings on SERPs. Websites that effectively optimize their content for long tail keywords have the advantage of capturing highly engaged users actively seeking relevant information or products.

Incorporating Long and Short Tail Keywords in a Comprehensive Keyword Strategy

An effective keyword strategy involves a balance between long & short tail keywords. Here are some key considerations when incorporating both types into your SEO efforts:

1. Research and Analysis

Thorough keyword research & analysis are critical to identifying both long & short tail keywords relevant to your website’s niche. Utilize keyword research tools such as Google Keyword Planner, SEMRush, or Ahrefs to discover search volumes, competition levels, & variations of keywords that align with your target audience.

You can say, why we will use these tools? In 2023, if you don’t use these tools, your competitors will be able to beat you very easily. Because they can do many days work in just few hours using these tools.

2. Understanding User Intent

To create content that resonates with your target audience, it is essential to understand their intent behind specific search queries. Long tail keywords often provide insight into user intent, allowing you to tailor your content to match their needs & preferences.

3. Content Optimization

Once you have identified your target keywords, optimize your website’s content accordingly. Incorporate short tail keywords strategically throughout your website to capture broader search traffic. For long tail keywords, create dedicated pages or articles that address specific user queries in depth, offering valuable & comprehensive information.

4. Tracking Performance

Regularly monitor & analyze the performance of your targeted keywords. Use analytics tools like Google Analytics & Google Search Console to measure keyword rankings, organic traffic, & conversion rates. Adjust your strategy based on the insights gained to optimize your results further.

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Topic 2: Semantic and LSI Keywords

Traditional keyword research focuses on identifying specific terms or phrases that are relevant to a website’s content, semantic & latent semantic indexing (LSI) keywords provide an additional layer of depth & context to optimize content for search engines.

What are Semantic Keywords?

Semantic keywords are like the related themes or elements that complement a main topic. Imagine you’re hosting a “beach” party: besides “beach”, you’d think of related terms like “sand,” “waves,” and “shells.” Similarly, in digital content, if “coffee” is your main topic, semantic keywords could be “espresso,” “barista,” and “brewing.” By incorporating these related terms, you provide a fuller understanding of your content, which search engines appreciate.

This makes your content more likely to rank well in search results, offering users a comprehensive view of the topic.

“Semantic keywords, also known as related keywords or contextually relevant keywords, are words or phrases that are closely associated with the main keyword or topic being targeted. These keywords go beyond the exact match of the primary keyword & provide a broader understanding of the content’s context & intent.”

They help search engines understand the underlying meaning & context of the content, improving its relevance & overall visibility in search results.

Why are Semantic Keywords Important in SEO?

Semantic keywords are important in SEO because they align with how search engines, particularly Google, have evolved over the years. Google’s algorithm has become increasingly sophisticated in understanding user intent & delivering more relevant search results.

By incorporating semantic keywords, websites can provide search engines with a richer understanding of their content, improving their chances of ranking higher for relevant searches.

Semantic keywords also help address the challenges of keyword stuffing, where websites excessively use the same primary keywords to manipulate search rankings. By diversifying the keyword usage with semantically related terms, websites can create more natural & informative content that resonates with both search engines & users.

How to Identify Semantic Keywords?

Identifying semantic keywords involves conducting thorough keyword research & leveraging various tools & techniques. Here are a few approaches to help you identify semantic keywords:

1. Related Searches: Pay attention to the “People also ask” & “Related searches” sections in search engine results pages. These sections often provide valuable insights into the semantic keywords associated with your primary keyword.For example, if your primary keyword is “healthy smoothie recipes,” related searches might include “protein-rich smoothie recipes” or “fruit smoothies for weight loss.”
2. LSI Keywords: Latent semantic indexing (LSI) keywords are words or phrases that are conceptually related to a specific topic. Tools like LSIGraph, LSIKeywords.com, or Google’s own autocomplete feature can help you generate LSI keywords that add depth & context to your content. For instance, if your primary keyword is “digital marketing,” LSI keywords could include “online marketing,” “internet advertising,” or “web promotion.”
3. Synonyms & Variations: Think about synonyms, variations, & alternative terms that users might use to search for the same topic. Incorporating synonyms & variations helps create a more comprehensive & diverse keyword strategy. For example, if your primary keyword is “healthy smoothie recipes,” semantic keywords could include “nutrient-packed smoothie recipes,” “wholesome blended beverages,” or “delicious shakes for a healthy lifestyle.”
4. Content Analysis: Analyze the content of top-ranking pages for your target keyword. Look for recurring terms or phrases that are commonly used. These terms can provide insights into the semantic keywords that search engines associate with the topic. For example, if you find terms like “smoothie bowl recipes,” “detox smoothie ideas,” or “vegan smoothie options” in top-ranking content, incorporate them as semantic keywords.

Real-Life Example: Incorporating Semantic Keywords for Healthy Smoothie Recipes

Let’s say you’re optimizing a blog post about “healthy smoothie recipes.” The primary keyword is “healthy smoothie recipes,” but to provide more context & relevance, you need to incorporate semantic keywords. Here’s an example of how you can incorporate semantic keywords in your content:

Heading: Incorporating Semantic Keywords for Healthy Smoothie Recipes

Introduction: [Provide an introduction to healthy smoothie recipes & their benefits.]

1. Keyword Research: Conduct extensive keyword research to identify relevant semantic keywords associated with “healthy smoothie recipes.”
2. Related Searches: Explore the “People also ask” & “Related searches” sections in search engine results pages to find semantic keywords like “protein-rich smoothie recipes,” “green smoothie recipes,” & “fruit smoothies for weight loss.”
3. LSI Keywords: Use tools like LSIGraph or LSIKeywords.com to generate latent semantic indexing keywords such as “healthy smoothie ingredients,” “nutritious blended drinks,” & “smoothie-making tips.”
4. Synonyms & Variations: Incorporate synonyms & variations of the primary keyword, such as “nutrient-packed smoothie recipes,” “wholesome blended beverages,” & “delicious shakes for a healthy lifestyle.”
5. Content Analysis: Analyze top-ranking pages for “healthy smoothie recipes” to identify recurring terms or phrases. For example, if you find terms like “smoothie bowl recipes,” “detox smoothie ideas,” or “vegan smoothie options,” incorporate them as semantic keywords.

By incorporating semantic keywords throughout your content, including headings, subheadings, & body text, you provide search engines with a more comprehensive understanding of your topic. This, in turn, increases the chances of your content appearing in relevant search results.

Understanding Keyword Density

Question to you, density and percentage is the same thing? No, density and percentage are not the same thing. Even a 12-year-old will understand that density and percentage are not the same thing.

Most SEO experts mistakenly call keyword percentage as keyword density. But actually, density and percentage are different concepts that measure different aspects of objects or quantities.

Density measures how much mass an object has in a given volume, while percentage measures how much a part is of a whole. Density is a physical property of matter, while percentage is a mathematical expression of a fraction or ratio. Density has units of mass per volume, while percentage has no units and is always expressed as a part of 100.

For example, let’s say you have two balls of the same size, but one is made of iron and the other is made of cork. The iron ball has more mass than the cork ball, so it has a higher density. The density of the iron ball is about 7.9 g/mL, while the density of the cork ball is about 0.24 g/mL.

Now let’s say you have a basket with 20 apples, and 5 of them are red and 15 of them are green. The percentage of red apples is 25%, while the percentage of green apples is 75%. The percentage of red apples tells you how many red apples there are out of the total number of apples, while the percentage of green apples tells you how many green apples there are out of the total number of apples.

Do you see the difference between density and percentage?

Understanding Keyword Percentage

Keyword percentage refers to the percentage of times a target keyword or keyphrase appears on a webpage compared to the total number of words on that page. It is calculated by dividing the number of occurrences of the keyword by the total word count & multiplying the result by 100. For example, if a keyword appears 20 times on a page with 1000 words, the keyword percentage would be 2%.

the equation for calculating keyword percentage can be expressed as follows:

Keyword Percentage = (Number of Occurrences of Keyword / Total Word Count) * 100

Using the example given, where the keyword appears 20 times on a page with 1000 words, the equation would be:

Keyword Percentage = (20 / 1000) * 100 = 2%

The Importance of Keyword Percentage (Density)

Keyword percentage (density) serves as a relevancy signal to search engines, helping them understand the primary focus of a webpage. It assists search engines in determining the topical relevance & context of the content, ultimately influencing its ranking potential for related queries.

However, it’s important to note that while keyword percentage (density) was once a significant ranking factor, search engine algorithms have evolved to consider various other factors for determining relevance & quality.

Keyword Stuffing

“Imagine visiting a local bookstore to ask for a book recommendation. Instead of suggesting a variety of titles based on your interests, the store owner repeats, “We have the best mystery books. If you like mystery, mystery books are here. Everyone buys our mystery books.” It would be both unnatural and unhelpful, right? That’s essentially what keyword stuffing is in the digital world. Keyword stuffing is an outdated SEO strategy where a website’s content is jam-packed with specific phrases or keywords, hoping to game search engines and boost rankings.

For instance, if an online footwear store repeats the term “Buy shoes” excessively, such as “Buy shoes. Best place to buy shoes. Everyone buys shoes here.”, it’s engaging in keyword stuffing. Not only does this make content less enjoyable and harder to read for visitors, but search engines can also penalize sites for such practices, leading to the opposite of the intended effect.”

The Dangers of Keyword Stuffing

Keyword stuffing refers to the unethical practice of overusing keywords in an attempt to manipulate search engine rankings. This involves excessive & unnatural repetition of keywords within the content, meta tags, or other elements of a webpage.

While this technique may have worked in the past, modern search engine algorithms are highly sophisticated & can easily detect keyword stuffing. Engaging in keyword stuffing can lead to severe consequences, including:

1. Poor User Experience

Keyword stuffing often results in content that reads poorly & lacks coherence. Excessive keyword repetition disrupts the flow of the content & diminishes its readability. This leads to a poor user experience, as visitors are more likely to abandon a website with content that appears spammy or lacks value.

2. Penalties from Search Engines

Search engines, such as Google, actively penalize websites that engage in keyword stuffing. Penalties can range from a drop in rankings to complete removal from search results. These penalties can have a significant impact on a website’s visibility & organic traffic, making it crucial to adhere to ethical SEO practices.

3. Loss of Credibility and Trust

Keyword stuffing diminishes the credibility & trustworthiness of a website. When users encounter content that is clearly stuffed with keywords, they may perceive the website as unprofessional or unreliable. Building trust with users is essential for establishing a strong online presence, & keyword stuffing can severely hinder those efforts.

Maintaining an Optimal Keyword Usage Strategy

To avoid the pitfalls of keyword stuffing & maintain a healthy keyword usage strategy, consider the following tips:

1. Focus on Relevance and User Intent

Instead of obsessing over keyword percentage (density), prioritize creating high-quality, valuable content that caters to user intent. Understand the purpose behind the search queries & develop content that addresses those needs effectively. By providing comprehensive & relevant information, you naturally incorporate keywords without resorting to stuffing.

2. Use Synonyms and Variations

Rather than repetitively using the same keyword, incorporate synonyms, related terms, & variations to enhance the natural flow of the content. This approach allows you to maintain relevancy while avoiding unnecessary keyword repetition.

3. Write for Humans, Not Search Engines

Always prioritize the needs of your human audience when creating content. Craft engaging & informative articles that are easy to read & understand. By focusing on user experience, you create content that is more likely to resonate with your target audience & attract natural backlinks, ultimately benefiting your SEO efforts.

4. Optimize Meta Tags and Headers

While keyword percentage (density) in the body text is important, it is equally crucial to optimize meta tags, such as the title & description, & header tags (H1, H2, H3). Ensure that your primary keyword appears naturally in these elements, providing additional signals to search engines about the content’s topic.

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Topic 3: Keyword Cannibalization and its Impact

What is Keyword Cannibalization?

The word cannibalization comes from the word cannibalize. Cannibalize is the act of eat the flesh of another human or animal of the same kind.

This term is also used in SEO. Keyword cannibalization refers to a situation where multiple pages on a website compete against each other for the same or similar keywords and cannibalize each other.

Instead of benefiting from the cumulative effect of having multiple pages rank for different keywords, the presence of multiple pages targeting the same keyword or topic can confuse search engines & dilute the overall SEO efforts. As a result, none of the pages perform as well as they could have individually.

“Keyword cannibalization is when multiple pages on a website target the same keyword, competing with each other for rankings. It confuses search engines & dilutes the authority of each page. If a website about dog that has separate pages for “dog care tips”, “dog care guide” & “dog care advice” is keyword cannibalizing.”

The Impact of Keyword Cannibalization on SEO

Keyword cannibalization can have several negative effects on a website’s SEO performance. Let’s explore some of the key impacts:

1. Reduced Search Visibility

When multiple pages within a website target the same keyword, search engines may struggle to determine which page should be ranked higher for that particular keyword. As a result, search visibility for the targeted keyword may decrease, leading to lower organic traffic & fewer opportunities to attract potential visitors.

2. Confused Search Engine Algorithms

Keyword cannibalization can confuse search engine algorithms, making it difficult for them to understand the relevance & authority of each page. This confusion can result in lower rankings for all pages involved, as search engines may not clearly identify the most relevant & authoritative page to display in the search results.

3. Diluted Internal Linking Signals

Internal links are an essential aspect of SEO, as they help search engines understand the structure & hierarchy of a website. However, when multiple pages compete for the same keyword, internal linking signals become diluted. Instead of consolidating authority & relevance on a single page, the presence of multiple competing pages disperses the internal link equity across the site, reducing the impact of internal linking efforts.

4. Inconsistent User Experience

Keyword cannibalization can lead to an inconsistent user experience. When users search for a specific keyword & find multiple pages from the same website in the search results, it can be confusing & frustrating. Users may struggle to identify the most relevant page or may click on multiple pages without finding the desired information.

This inconsistency in user experience can increase bounce rates, lower engagement metrics, & negatively impact overall user satisfaction.

How to Identify and Address Keyword Cannibalization

Identifying keyword cannibalization is crucial for resolving the issue & optimizing a website’s SEO performance. Here are some steps to identify & address keyword cannibalization:

1. Perform a Keyword Analysis

Conduct a comprehensive keyword analysis to identify overlapping or similar keywords targeted across different pages of your website. Use keyword research tools, such as Google Keyword Planner, SEMRush, or Ahrefs, to gather data on search volume, competition, & keyword relevancy.

2. Review Content Relevance and Differentiation

Examine the content of each page targeting similar keywords. Ensure that each page provides unique & valuable content to users. Differentiate the content by focusing on different aspects or angles of the topic, providing distinct value propositions, or targeting different user intents.

3. Consolidate and Optimize Content

If multiple pages are competing for the same keyword, consider consolidating the content into a single, comprehensive page. Merge the content from the competing pages, ensuring a logical structure & cohesive flow. Optimize the consolidated page by incorporating relevant keywords, improving on-page elements, & enhancing user experience.

4. Implement Proper Internal Linking

Review the internal linking structure of your website to ensure that it supports the consolidation of content & prevents keyword cannibalization. Implement strategic internal links to guide search engines & users to the most relevant & authoritative page for each targeted keyword.

5. Monitor and Adjust

Regularly monitor your website’s performance, search rankings, & organic traffic after implementing the necessary changes. Analyze the impact of the content consolidation & internal linking adjustments. Make further adjustments as needed based on data & performance indicators.

Example:

Imagine you run a bakery called “The Sweet Corner.” Over time, you’ve written multiple blog posts for your bakery’s website. Two of the most popular topics you’ve written about are:

“Best Chocolate Chip Cookies Recipe.”

“How to Make Soft Chocolate Chip Cookies.”

While both topics sound distinct, they’re both essentially targeting people who are interested in making chocolate chip cookies. You might notice that neither of your posts is ranking well on search engines, even though they’re both high quality. This could be because Google or other search engines are confused about which page to prioritize for terms related to “chocolate chip cookies.”

This phenomenon is known as SEO Cannibalization – when multiple pages on your website compete for the same keyword or topic.

How to Fix SEO Cannibalization:

Keyword Audit: Start by analyzing both pages using tools like Google Analytics, SEMrush, or Ahrefs. Check which keywords each page ranks for and which one has better engagement metrics.

Merge or Differentiate Content: Depending on your findings:

If both articles are similar and valuable, consider merging them into one comprehensive post. For “The Sweet Corner,” you could create a detailed guide called “Ultimate Guide to Making the Perfect Chocolate Chip Cookies” and combine the best elements from both articles.

If the articles have unique content, make sure the focus keywords are distinct. For instance, the first can target “classic chocolate chip cookies recipe” while the second can focus on “soft texture chocolate chip cookies.”

Redirect: If you decide to merge, ensure you set up a 301 redirect from the old URLs to the new, merged URL. This will ensure that any link equity the old pages had will be passed on to the new, combined page.

Internal Linking: Adjust internal links on your website to point to the appropriate article. This helps search engines understand the hierarchy and importance of your content.

Update Metadata: Make sure each page has a unique title tag and meta description that accurately reflects its content and targeted keywords.

Monitor & Adjust: After making these changes, monitor the performance of your pages. SEO is an ongoing process, and adjustments may be needed based on the results.

By addressing cannibalization, “The Sweet Corner” can ensure that its website content is structured in a way that search engines understand, potentially resulting in higher rankings and more organic traffic.

Warp Up

You have just learned why keywords are so important for SEO & how they affect your search rankings. You have learned how keywords help search engines understand your website content & match it with user queries, how keywords help users find your website & determine its relevance & value, how keywords help you measure your SEO performance & identify opportunities for improvement, & how keywords help you create more focused & relevant content for your target audience.

You have also learned some key concepts & terms related to keywords, such as long-tail & short-tail keywords, semantic & LSI keywords, keyword density & keyword stuffing, keyword cannibalization & its impact, etc.

Now you have a solid foundation for creating & implementing a comprehensive keyword strategy that drives more organic traffic & conversions to your website.

But this is not the end of your keyword journey. There are many other aspects of keyword strategy that you need to master, such as conducting keyword research using various tools & methods, analyzing & applying keyword data to optimize your website content, & aligning your keyword strategy with user intent & behavior. In the next units, we will dive deeper into these topics & show you how to develop a solid keyword strategy for SEO.

So, stay tuned & keep learning!

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Go to: Chapter 3 – Unit 1 – Unit 2 – Chapter 4