Ethics in SEO
Index of The Chapter After completing this chapter, you will learn: The distinction between White Hat and Black Hat SEO practices and the importance of ethical SEO. Key ethical SEO […]
Essential Roles in an SEO Team
Chapter 21: Unit 2: Essential Roles in an SEO Team After completing this chapter, you will learn: Understanding the importance of assembling a well-rounded SEO team. Identifying the primary roles […]
Understanding In-House SEO vs SEO Agency
Chapter 21: Unit 1: Understanding In-House SEO vs SEO Agency After completing this chapter, you will learn: The pros and cons of managing SEO in-house. The advantages and disadvantages of […]
Building an SEO Team Or Hiring an SEO Agency
Index of The Chapter After completing this chapter, you will learn: The key distinctions between in-house SEO and hiring an SEO agency. The advantages and disadvantages of both in-house SEO […]
Search Engine Penalty Recovery
Chapter 20: Unit 2: Penalty Recovery After completing this chapter, you will learn: Strategies for recovering from Google Manual Penalties and Algorithmic Penalties. The importance of identifying and addressing issues […]
Understanding Search Engine Penalties
Chapter 20: Unit 1: Understanding Penalties After completing this chapter, you will learn: The difference between Google Manual Penalties and Algorithmic Penalties. How to identify and understand the implications of […]
SEO Penalties and Recoveries
Index of The Chapter After completing this chapter, you will learn: The different types of SEO penalties, including Google Manual Penalties and Algorithmic Penalties. Strategies for identifying and diagnosing SEO […]
SEO for SaaS (Software as a Service)
Chapter 19: Unit 2: SEO for SaaS (Software as a Service) After completing this chapter, you will learn: Key strategies for optimizing SEO in the context of Software as a […]
SEO for E-Commerce
Chapter 19: Unit 1: SEO for E-Commerce After completing this chapter, you will learn: Strategies for optimizing product pages and implementing Schema Markup for E-Commerce SEO. The importance of E-Commerce […]
SEO for Different Business Models
Index of The Chapter After completing this chapter, you will learn: The fundamentals of SEO for E-Commerce, including product optimization and schema markup. Strategies for optimizing E-Commerce site architecture to […]